Trade Union 2.0 – a visit to Denmark

Since 2015 the Danish trade union KRIFA is in a huge transition. They want to reinvent themselves as a new service provider for well-being at work. However, many critics argue that KRIFA has given up what characterizes a trade union. The question remains how a labour organization can stay relevant in a country which has one of the highest developed social systems on earth. Time for a visit what could be trade union 2.0.

KRIFA’s transition didn’t come out of the blue. In fact, they invested large sums into research. The findings seem to support KRIFA’s strategy as a service provider for a full work-life. There is one keyword which the Danes want to promote: Meaningfulness. Because they argue that having a meaningful job isn’t just good for your health but it’s also enriching society. In this episode you’ll find out how all these things are connected.


About WOW

WOW was founded as a Social Christian trade union and finds inspiration in the spiritual believe that man and universe were created by God or by persuasions coinciding with that. The increase of intercultural contacts provided opportunities for the WOW to expand and broaden its view with visions of other religious backgrounds. WOW does so in a joint attempt to build a world community based on freedom, dignity, justice and solidarity.

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